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🔥 The Best of the Best:

✨ Want to learn more about designing the perfect event space to foster connections and learning? Watch this webinar about Designing Your Event With Connectivity In Mind!


😷 Events being cancelled due to coronavirus

The Mobile World Congress was officially canceled last week due to the coronavirus. This is one of the first clear instances of this deadly virus directly affecting our industry. The Mobile World Congress is the largest mobile technology fair and was set to take place on Feb 24-27 in Barcelona, Spain.

The head of the organization stated, “global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”

Also, Facebook canceled its international conference that was set to take place in March due to health concerns. Facebook’s spokesperson stated, “out of an abundance of caution, we canceled our Global Marketing Summit due to evolving public health risks related to coronavirus.”

We have discussed this issue on a previous episode of Event Brew where Will and Nick tackled the potential effects that this disease can have on events.

From an event planning standpoint, we know that there are months or even years of planning that go into these international events. No one in their right mind would just call off these large conferences on a whim.

These planners and executives have a difficult decision to make: do we continue with this event and risk the safety of our attendees or do we cancel to ensure that everyone is healthy.

We plan on talking about this exact topic of when to cancel your event on an upcoming podcast episode because we think it is a really important thing to keep in the back of your mind as an event planner.

No matter how much time and effort you have put into your event, sometimes there are situations when those efforts need to be abandoned to protect your attendees and the greater good.


💡 Create an environment that provides more than just a place to gather (12-minute read)

The way we see it, collaborative learning spaces should be a part of every event. After all, a conference or a professional meeting is often one of the few opportunities for adults to gather somewhere, purely with the purpose of learning and growing as professionals. Smriti Bansal wrote about how important these spaces are and how event professionals can start designing with intention!


✨ Related articles and resources



📽️ This is projection blending and how to use it at your event! (18-minute read)

You have ordered equipment so many times and have rarely ever used your back up projector. Now it’s time to tell your AV company what equipment you want for your next event, and you are tempted to not go with that backup projector to save some money.

Well, before you go ahead and make that decision, I would watch this first. Will filmed an amazing episode of Whiteboard Wednesday about what projection blending is and how this could affect the size of your screen or the number of projectors you need.


✨ Related articles and resources



📆 Upcoming events

March 24th – Will and Brandt are speaking at MPI’s Northern California Annual Conference and Expo


🌎 Where in the world is Endless?

Did you know we’re complete remote across the world? Let’s see where the team is this week…

  • It’s Andrew’s turn to go to Florida this week
  • Katie is going to Antelope Canyon this weekend


💥Silly Scientific Findings

Here’s a little something that was supposed to be unveiled at the Mobile Wolrd Congress: Leaked images show TCL prototype phone with expandable, slide-out display


Do we think this means robotic screens are coming to events soon?? 🤖

💡 Got one last thing for ya!

Will gave his iconic 2020 Event Trends presentation to the Phoenix ILEA chapter last week! ⤵️02-12-20 ILEA-052 (1)

He crushed it! Keep an eye out for more speaking engagements soon!


Have a wonderful week!

Sarah Christl

Author Sarah Christl

It all started when my mom... met my dad.... they fell in love... and then they had me. Hi, I'm Sarah. And my life... is kind of crazy. Marketing Lab Director. Lover of memes. Curator of content.

More posts by Sarah Christl
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