Here are a few of our favorite articles that were recently posted! 5 Ways to Create Fresh Perspectives at Your Next Event We all know that a lot of events and multiple-day conferences involve a lot of sitting, listening, and waiting throughout a day with a packed schedule from morning to night. It takes a fresh perspective to keep your audience active and engaged throughout these long conferences, meetings, and events. Studies have shown that attendees can get an immediate boost to their attention span and retentiveness by taking part in a short aerobic exercise. Short aerobic exercises can be turned into team building and learning experiences to add to your event. It breaks up the monotony and keeps your audience\u2019s attention. It can also be used to give attendees an outdoor break. Some time outside in the fresh air can do wonders to reenergize and lift spirits. It increases blood flow and cognition, improving attendees\u2019 ability to retain everything they learn at your event. Read more here:\u00a0http:\/\/j.mp\/Xi91I9 5 Fears That Keep You From Accomplishing Amazingly Awesome Stuff This article talks about five fears that can keep you from making your events unforgettable. The first fear the article talks about is fear of rejection. Not taking risks due to fear of rejection stifles creativity and will make your events mundane and boring. Embracing risk-taking will allow you to stand out! The second fear is fear of criticism. Criticism will inevitably come, so make sure that you\u2019re open to it and don\u2019t let it negatively affect you.\u00a0 Next is the fear of faulty launch conditions. This means you need to stop waiting for the \u201cperfect\u201d time to do something. It will never be perfect, so act now! Fourth is the fear of lack of knowledge. Don\u2019t be afraid of something because you are not an expert. You probably have enough information to move forward and learn more. Do it! Last is the fear of catastrophic failure. Everything has the chance of failing. Tackle your problems head on. If everything goes terribly, do your best to remedy the situation and then move on and learn from it. Read more here:\u00a0http:\/\/j.mp\/Xi9biF Elation Lighting in Action at Phoenix Comicon Well, we obviously like this article a lot. After all, it IS about us! This article talks about our vision behind the event and the gear used in the different areas of the convention. If you are unfamiliar with terminology used in technical production, some of the article may not make perfect sense, but it gives you a great idea of the complexity of what all went into the event. Read more here:\u00a0http:\/\/j.mp\/1AeBSuA Read about how your conference is a brand, how to use social media at conferences, and event video marketing in\u00a0our last Einsteins' Favorites!