We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.

And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.

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So, are you ready to find out more about behavioral science? Curious to know how this exciting science can be applied to events? Then wait no longer! Join our awesome host, Brandt Krueger, and our very special guest, Nick Borelli, as they tackle the exciting world of behavioral science in event design!


Frankly we've just become sophisticated enough as an industry to demand more, and this is really what the height of events should be. Click to Tweet
A lot of behavioral science is the product of experiments. And we can do experiments at our events. Click to Tweet

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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

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What are your thoughts on behavioral science in event design? Did you ever think about bringing these two worlds together? Let us know your opinion in the comment section below!

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Will Curran

Author Will Curran

Information junkie, energetic, and work-a-holic are just some of the words we can use to describe Will Curran. Aside from spending 20 out of 24 hours a day working as the Chief Event Einstein of Endless Events, you can catch Will ordering a chai latte or watching The Flash with his cats. He is also well known for his love of all things pretzels.

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