“When we were looking for new ideas and to freshen up our New Year’s Eve event, the Fiesta Bowl Block Party, we turned to Endless Entertainment to help us. The question people really want to know is- would you hire their team again? My answer is yes.”

While many New Year’s Eve parties look to the future, the Fiesta Bowl Block Party will be nostalgic. Two Fiesta Bowl Block Party favorites return after many years to the state’s biggest New Year’s Eve event, which brings more than 100,000 people to downtown Tempe.

The famous Chip Drop is back to delight partygoers during the midnight countdown, and the Valley’s own Gin Blossoms are the headliners on the main stage. The last Chip Drop was in 1998 when Tostitos was the party’s title sponsor. A massive tortilla chip was dropped from a crane into an even larger jar of salsa. “The Chip Drop was a big deal and was broadcast on stations all over the country,” event organizer Rich Ripley said. “It made a huge impression with people, and they asked about it year after year.

“People want to see something drop at midnight on New Year’s Eve.”

The drop would take place in the Tempe Times Square area at Fifth Street and Mill Avenue. Partygoers can gather around a video structure inspired by New York’s Times Square and be up close for the drop. The chip is a triangular, 4- by 4-foot piece of metal covered in small mirrors to represent salt. It will be suspended from a truss system above the video structure and dropped about 15 feet. High intensity beams will shoot from the chip to add flash, complementing the block party’s midnight fireworks show. After 15 years away, the Gin Blossoms are returning to the main stage. Although the band headlines many Valley events every year, from the Tempe Music Festival to Scottsdale’s Ultimate Block Party, the Fiesta Bowl Block Party is by far the biggest.

Endless Entertainment provided:

  • Video DJ Entertainment
  • MC Entertainment
  • Media creation for live visuals
  • Event management