We all want to turn our event marketing ideas into reality but often don’t have the skills to do so. Thankfully, technology is here to save the day.
When implementing event marketing ideas be creative by using augmented reality ads. Visit show rooms without commuting through VR. Create the right video for the right platform.
And if you need help making sense of all this tech, check out our always helpful production guide infographic.
With technology, we’re discovering more ways to bring in audiences even if they aren’t present at the event itself. However, this doesn’t mean that every event will turn virtual anytime soon. In fact, top event professionals still believe there is still some magic present in live events. For many occasions, you just have to be there to appreciate them. This includes experiences gathered from face-to-face interactions, as well as taking in the beauty of the location itself. Take a look at the specific reasons why many, if not most, professionals still love live events.
Crafting and running an effective experiential marketing campaign can be a headache. But with the right tools at your disposal, you can handle your campaigns with ease. Here’s a list of five new tech tools you can use to amp up your campaigns. Make use of augmented reality to create virtual ads above a specific place, or enhance your event’s lunchtime experience by creating individualized menus. There’s also an app to make scouting venues a breeze, as well as AI-centric tools to manage specific areas of your events.
Events are like salads. There are lots of things that go into it so you have to get the mix just right. In the hustle and bustle of preparations, it’s easy to forget important aspects that otherwise could have made your event stand out. Thankfully, we can take a cue from top industry gurus. Is your message clear? Is your audience engaged enough? These are the cornerstones to unforgettable experiences. Also, getting your audience to sit down and listen is not enough. They need to be able to participate in the experience!
Today’s attendees don’t go to events just to take home the goodie bag. They go there for the experience itself. The big question is: can you provide what they expect? This is where the approach of experiential marketing excels. Event marketing ideas are only good if they are engaging and work. Experiential marketing allows you to engage the audience in creative and memorable ways. This often includes thinking outside the box, such as when car company Volkswagen created a piano staircase in a subway stop. Find out more examples of quirky but effective experiential marketing tactics in this list.
Everyone’s jumping on the video bandwagon. After all, the internet is consuming videos voraciously, and they are the perfect marketing tool for almost anything. But are you doing things right? Maybe you are boring your viewers with overly long clips. Another thing to consider is that each platform has a different set of users, and therefore each requires a different video length. Instagram, for example, entices users to scroll faster. Hence, videos should be shorter — around 30 seconds. YouTube, on the other hand, can engage users better with videos that are around 2 minutes long.
Facebook Live is a powerful marketing tool, but there’s a whole lot more to it than just showing up in front of the camera. Creating the perfect show starts with planning its objective and message, along with the benchmarks you intend to measure. It would also be handy to have a co-host who can help you attain these goals, one with a specific role to play. In the show itself, you have to align everything to the preferences of your audience. Make sure to set the right expectations by clearly stating the topics you will touch. These are all only the tip of the iceberg. Check out this checklist to make sure everything’s in order for your next Facebook Live session.
One of the things that make superheroes wonderful is that when they’re not donning capes and tights, they blend in with the rest of us. This the case even in real life too. There are often superheroes in our teams that just blend in, while repeatedly saving the day with their expertise. As leaders, it’s our job to find and recognize them! Here are definite ways to make these superheroes feel valued, and to boost their powers to help them do what they do best.
Can an hour a week change your life? Probably, but it for sure it can change the outcome of your next week. One such change is holding a review of the previous week. What did you do successfully? What could you have been done better? This is also the perfect opportunity to dump all your ideas, as well as to plot activities into your calendar. From there, you can plan on what to do for the next seven days.
Working from home opens up a lot of opportunities, but also comes with its own share of potential problems. How can you survive while avoiding its potential pitfalls? This guide is a comprehensive list of do’s and don’ts, covering many aspects of the remote work lifestyle. From getting assistance when you need it, to powering through distractions, here’s your one-stop shop. Also, did you know that there’s a “proper” way to dress while working at home? Read more to find out!
Andy Drish is the founder of The Foundation, a company that delivers educational content for those with the intentions of starting a software business. From its inception, it has grown into a multi-million dollar venture. Who would have thought that Andy got here from picking corn and digging ditches as a teenager in a small Iowa town? As it turns out, this experience has taught him a great deal. In this interview, Andy shares what he learned and how he applied it, along with the fears he conquered on the way to the top.
We’ve read a few tips above on how you can be a good leader. From appreciating your staff to planning for success, there is a lot more to learn if we want to be successful leaders.
How about you, what’s the one thing that you think makes for an exceptional leader? Is it something you have in you as well? Comment below and let us know.