With an event this large in scale, communication was critical. We worked closely with a logistics team, and security from day one to ensure safety was always being considered. Our staff also worked closely with the university administration to insure their best interests were kept in mind. While the whole planning process took nearly a year, we ensured that from day one, there was complete communication between all parties involved with the event.
In conclusion, with the aid of Endless Entertainment, the ASU Undie Run was able to effectively double the amount of its donations and attendance for the past 4 years through creative marketing, rememberable entertainment, and jaw-dropping production. In 2012, the ASU Undie Run raised more than 9,000 pounds of clothing, and 5,000 pounds of food for the less fortunate. Our staff received praise from both the City of Tempe, university administration, event staff, vendors and of course, the students.