Best Event Talks

Best Event Talks: A Crash Course in Creativity by Tina Seelig [VIDEO]

By August 9, 2015 One Comment

Would you rummage through the dumpster to complete a homework assignment? Maybe, but probably not. Just the thought of diving through trash can make your skin crawl. But I’m willing to be that is that teacher said there are a couple of gold bars in that bin, you’d do it in a heartbeat.

This is what Professor Tina Seelig asks her students to do in her classes. She’s unusual but with 35 years of figuring out where people get their creative juices flowing, I’d welcome being quirky too. Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford. She’s been teaching and writing a lot about creativity, entrepreneurship and innovation for many, many years now (we’ll leave it to you to guess the number).

A Crash Course in Creativity

For this week’s Best Event Talk, she talks about creativity using a Mobius strip, where it’s broken down to six factors: Knowledge, Imagination, Habitat, Attitude, Culture and Resources. According to her, our Knowledge is our toolbox for creativity, Imagination is the catalyst for turning that knowledge into new ideas, and our Attitude is the spark that gets things done.

And although these may seem enough to create an idea, you still need to consider outside factors or environments that influence these three. Resources, Habitat and Culture play a role as well. Knowledge, Imagination and Attitude need to be stimulated by the environment that we are in to become truly innovative.

Seelig’s talk at TEDxStanford was short but full of a sageful advice and reflection. I can hardly keep up because every word seems so important. As an events professional, consider yourself thinking along the lines of the Mobius strip of the innovation engine that she introduced. How can you use it help create a better, more innovative event for your client?

If you want to turn on your innovation engine, I recommend you watch this short but worthwhile talk. Who says you can’t have structure and process when being creative?





Sign Up For The How To Avoid An Event AV Disaster Webinar



Have you seen these posts?

Best Event Talks: Amazing Creatures That Live Without Electricity or Food by Theo Jansen Showcasing the curiosity of human creativity, Theo Jansen displays his autonomously moving, man-made creatures in this week's feature of Best Event Ta...
Best Event Talks: Start With Why by Simon Sinek Behind every great company, every great movement, or every great event in history, there is consistent theme or reason for each respective example's s...
Best Event Talks – Nightlife Design by VICE In this week's Best Event Talks, a group of 5 individual, creative designers dissect a venue for a particular nightclub in hopes of building their own...
Best Event Talks: The Power of Introverts by Susan Cain Yes, there are event planners who are introverts. Introverts excel in getting the details right, from picking the best minute to start an event to cho...
Avatar for Glenn Santos

Author Glenn Santos

Glenn has been writing about technology, productivity and lifehacks for 10 years now. He was previously an editor for Android Authority and Geeky Gadgets, and was one of the first contributors for Startup Weekend's main blog.

More posts by Glenn Santos
  • Some good advice, being creative & quirky will certainly get peoples attention and will also be more memorable.

Send this to a friend