Kevin Spacey talks content marketing. Now there’s something meme-worthy if I ever saw one. But yeah, he was indeed a keynote speaker in the latest Content Marketing Institute event and it is this week’s Best Event Talk.
So what is Spacey doing at a content marketing conference? Shouldn’t he be acting and stuff? Personally, I don’t think anyone should be surprised, not after his original online-only series House of Cards got nominated for Emmys. Yes, that’s plural.
Spacey knows that media as Hollywood knows it is dead. Today’s world is all about engagement, being online and in touch with your audience, often in real time. And that’s why he’s chosen to speak in front of a room full of internet marketers instead of entertainment press.
His keynote revolves around a simple truth: we need to tell better stories. Whether you’re doing a pitch for an event or creating a marketing campaign, you need a story to tell and not just any story. It should be a story that would make people stand up, applaud, and share to everyone they meet.
Sounds simple, right? Of course, creating it is another matter. The good news is that a lot of things don’t matter in storytelling. No need for a huge budget, big name celebrities, and deals with studio execs. Just write it down and let your creativity flow and once you’ve polished it to perfection, people will definitely beat a path to your door.
To make it a bit easier for us, Spacey shared the three most important elements of great storytelling. Since he talks about it much better than me, I’ll leave you to discover these three things in the video below. Watch and learn.